Black-owned fashion brands you can shop on Nordstrom, Shopbop and Net-A-Porter

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The lack of Black-owned brands sold at major retailers has become even more apparent in the past month. As Black Lives Matter protests surge around the country, activists are calling for support of Black lives—and that includes support for Black-owned businesses. Aurora James, the designer behind Brother Vellies, started the 15 Percent Pledge this past June, which calls upon to retailers to commit 15 percent of their buying to Black-owned businesses. So far, retailers like Sephora and Rent The Runway have signed the pledge, while others have fallen short.

According to the 15 Percent Pledge, only 21 out of the 2,365 brands that Nordstrom carries are

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Save up to 40% on top fashion brands

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Nordstrom's Contemporary Sale is on now until June 28. Image via Nordstrom.
Nordstrom’s Contemporary Sale is on now until June 28. Image via Nordstrom.

Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

The arrival of summer usually comes with the start of many backyard barbecues and family get-togethers, and although this year things may look a little different, you can still enjoy everything the season has to offer. 

Summer is also a great time to shop, since most retailers begin their end of season sales in an effort to clear out spring and summer merchandise. If you’ve been on the hunt for some stylish wardrobe updates, you can find major savings at some of the biggest

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Black-Owned Fashion Brands and Boutiques to Support Now and Forever

In the wake of recent events—most recently the murders of George FloydAhmaud Arbery, and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to pledge 15% of their shelf space to Black-owned businesses. Swipe through her Instagram post below to read more about the reasoning and impact.

But what if you’re an individual? You can put pressure on these major retailers by contacting the company or commenting on their social posts. You can also consider dedicating 15% or more of your personal fashion spending to Black-owned brands.

It’s also important to note that the financial impact of COVID-19 has generally hit Black-owned brands harder than others, as illustrated in the graphic below by Mona Chalabi

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