How Should Fashion Entrants to China Approach COVID-19 Rebound?

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LONDON — Everybody wants a slice of China’s booming luxury and fashion market, especially after the coronavirus put a stop to many businesses around the world.

It’s indeed fascinating to hear stories about how loyal Chinese consumers would queue outside Chanel and Hermès stores moments after the pandemic was contained and spend a record-breaking sum of money on high-price items, and how Burberry’s 100 limited-edition Pocket Bags in collaboration with Mr. Bags sold out within seconds on his WeChat mini-program.

McKinsey predicts Chinese consumers will account for 40 percent of the world’s luxury spending by 2025, but the growing demand is likely to be trapped in the country until 2021 due to pandemic disruptions. Because of this, China’s retail market is expected to overtake the U.S. and become the world’s largest as early as this year.

But the reality is far

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Farfetch Pairs British Designers With Top Influencers for China

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LONDON — For the inaugural London Fashion Week free-for-all digital showcase, running from June 12 to 14, Farfetch is teaming British fashion designers Roksanda Ilinčić, Erdem Moralıoğlu, Charles Jeffrey and 16 Arlington’s Marco Capaldo and Kikka Cavenati with top Chinese fashion influencers Fil Xiaobai, Anny Fan, Dipsy and Sunnie, respectively, to create a series of films. The four influencers boast a combined following of 22.6 million on Weibo.

Judy Liu, managing director at Farfetch China, touted the collaboration as a “great opportunity to show their latest design to Chinese consumers and also increase their brand awareness in the region,” amid COVID-19 disruption.

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“Our consumers in China are young and sophisticated in terms of their choice of fashion. British designers are some of the best performing brands for Farfetch in China. I personally love Roksanda, Erdem and Christopher Kane. Their

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