Fashion is set to be hit twice as hard as other sectors by the Covid crisis, so what do labels need to survive?

Rejina Pyo - Getty Images
Rejina Pyo – Getty Images

The coronavirus pandemic has taken a toll on most industries. Businesses have been forced to pause trading, revamp their entire operational models, and many have even had to close altogether.

The British fashion industry has been particularly negatively impacted, and will continue to suffer as the country recovers from the effects of the Covid-19 lockdown, according to new data released on Thursday by the British Fashion Council (BFC) from Oxford Economics. Already, we have seen Debenhams, Laura Ashley, Aldo UK and Victoria’s Secret UK file for administration, as well as shopping centre owner Intu.

Oxford Economics found that the post-pandemic recession could hit the fashion industry twice as hard compared with the UK overall, with revenue predicted to fall from £118 billion in 2019 to £88 billion in 2020. It says this effectively wipes out the above-average growth achieved by the industry over the past

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The COVID effect on work fashion in Charlotte

High heels? No thanks. Pants with zippers? So 2019. In the age of quarantine and remote working, comfort is king in the Queen City.

Like nearly everything in life, Charlotte fashion has been turned on its head during the COVID-19 pandemic. With Zoom calls replacing meetings, couches replacing conference rooms and Netflix replacing nights out, business and formal attire are becoming as passe as handshakes. Instead we are seeing the rise of what the Wall Street Journal dubbed the “business mullet” — formal up top, party down below.

“I’d live in my joggers if I could, and the best part is that I can wear a professional blouse up top during my Zoom calls with clients and no one is the wiser,” said Charlotte business coach, strategist, author and podcaster Jenny Melrose. “Plus I’m able to hop up and be comfortable running an errand or playing with the kids. Comfort

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