LONDON — Farfetch is forging ahead with its sustainability commitments and introducing a “fashion footprint” tool to help customers better understand the environmental impact of their purchases — and to highlight the benefits of buying pre-owned. The aim is to ensure that sustainability remains top-of-mind for the consumer.
The introduction of the online tool, which will allow consumers to see the impact of specific materials in their purchases and the savings they are making if they choose to buy secondhand merchandise, was informed by a report examining the pre-owned market that was published by Farfetch in partnership with the London Waste and Recycling Board.
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The report looks at the growth of the pre-owned market in the U.K., the U.S. and China., key consumer behaviors, as well as “displacement rates,” or the extent to which shopping pre-owned reduces the demand for