Digital Start-ups Offer Concrete Solutions to Fashion Industry

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In a moment defined by uncertainty, the search for innovative, efficient solutions seems to become more urgent than ever for fashion and luxury brands that want to safeguard and even grow their businesses during the global economic downturn caused by the coronavirus.

When it comes to finding practical solutions to problems, digital start-ups are increasingly appearing to be the right partners to help established, in many cases very traditional, companies  navigate the future.

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“In this period, I’ve really seen that brands are actively looking for digital solutions, which a few months ago would have found many difficulties to be considered by the market,” said Giusy Cannone, chief executive officer of Fashion Technology Accelerator. “Companies have finally understood the potential of digital solutions, which have become a priority. Before the crisis, the problem was not technological, but cultural.”

“The digital

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Coronavirus masks set the tone in fashion, politics and industry

They are being sold by Kim Kardashian West, Gucci and plenty of others looking to make a buck. 

They have led to lawsuits, violent assaults and police intervention.

They could help determine whether President Donald Trump or Democratic challenger Joe Biden emerges as the victor on Election Day.

“Masks are becoming a new dividing line,” said Douglas Brinkley, a professor of history and the Katherine Tsanoff Brown Chair in Humanities at Rice University. 

During the coronavirus pandemic, face masks worn to protect people from the transmission of COVID-19 have been transformed. There is the clear-mouthed mask, which allows the deaf to read lips; the straw-holed mask, which allows the thirsty to stay hydrated; and the “trikini,” which allows bikini wearers to coordinate tops and bottoms with a matching mouth covering.

A sign of the maskmaking madness: A recorded phone message for customer service at Singer, manufacturer of sewing machines, warns

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