Fashion is set to be hit twice as hard as other sectors by the Covid crisis, so what do labels need to survive?

Rejina Pyo - Getty Images
Rejina Pyo – Getty Images

The coronavirus pandemic has taken a toll on most industries. Businesses have been forced to pause trading, revamp their entire operational models, and many have even had to close altogether.

The British fashion industry has been particularly negatively impacted, and will continue to suffer as the country recovers from the effects of the Covid-19 lockdown, according to new data released on Thursday by the British Fashion Council (BFC) from Oxford Economics. Already, we have seen Debenhams, Laura Ashley, Aldo UK and Victoria’s Secret UK file for administration, as well as shopping centre owner Intu.

Oxford Economics found that the post-pandemic recession could hit the fashion industry twice as hard compared with the UK overall, with revenue predicted to fall from £118 billion in 2019 to £88 billion in 2020. It says this effectively wipes out the above-average growth achieved by the industry over the past

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Coronavirus masks set the tone in fashion, politics and industry

They are being sold by Kim Kardashian West, Gucci and plenty of others looking to make a buck. 

They have led to lawsuits, violent assaults and police intervention.

They could help determine whether President Donald Trump or Democratic challenger Joe Biden emerges as the victor on Election Day.

“Masks are becoming a new dividing line,” said Douglas Brinkley, a professor of history and the Katherine Tsanoff Brown Chair in Humanities at Rice University. 

During the coronavirus pandemic, face masks worn to protect people from the transmission of COVID-19 have been transformed. There is the clear-mouthed mask, which allows the deaf to read lips; the straw-holed mask, which allows the thirsty to stay hydrated; and the “trikini,” which allows bikini wearers to coordinate tops and bottoms with a matching mouth covering.

A sign of the maskmaking madness: A recorded phone message for customer service at Singer, manufacturer of sewing machines, warns

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