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The lack of Black-owned brands sold at major retailers has become even more apparent in the past month. As Black Lives Matter protests surge around the country, activists are calling for support of Black lives—and that includes support for Black-owned businesses. Aurora James, the designer behind Brother Vellies, started the 15 Percent Pledge this past June, which calls upon to retailers to commit 15 percent of their buying to Black-owned businesses. So far, retailers like Sephora and Rent The Runway have signed the pledge, while others have fallen short.